Agthia Group launches the innovative platform to trade dates around the world

Agthia Group launches the innovative platform to trade dates around the world
Agthia Group launches the innovative platform to trade dates around the world

The platform aims to connect date buyers from all over the world with sellers from the date-producing country, including the UAE, Saudi Arabia, and Jordan, and the access of their products to local and international markets

Mubarak Hudhali Al-Mansoori: We are proud to launch “Ezad”, a unique and innovative platform that is considered the most effective way to trade dates electronically.

Abu Dhabi, United Arab Emirates: Agthia Group, the leading food and beverage producer in the Middle East, announced the launch of the “eZad” platform for electronic auctions to trade dates around the world, to be the first innovative platform in the world in the field of dates trading and marketing. The platform reflects the size of the partnership between the public and private sectors in Abu Dhabi, represented by Al Foah Dates, part of Agthia Group, and the Abu Dhabi Agriculture and Food Safety Authority, the local authority specialized in agriculture, food and biosecurity in the Emirate of Abu Dhabi; What makes it a transparent, trust and credible platform.

EZAD aims to connect wholesale buyers of dates from all over the world with sellers from date-producing countries, including the UAE, Saudi Arabia, and Jordan. It guarantees the opportunity for their products to reach the local and international markets, as it is considered a comprehensive online store with integrated services, allowing the sale and purchase operations to be carried out with transparency and the highest possible and fair profitability.

During the trial run last season, e-Zad succeeded in attracting 1,200 buyers of dates, and the platform was able to sell 120 tons of dates.

One of the advantages that the platform provides to buyers is the provision of an internationally accredited certificate for the quality of dates according to unified scientific standards, without the need for inspection and the hassle of traveling with additional after-sales services.

His Excellency Mubarak Ali Al-Qusaily Al-Mansoori, Executive Director of the Agricultural Affairs Sector at the Abu Dhabi Agriculture and Food Safety Authority, said, “We are pleased to launch the “EZAD” platform, as an innovative electronic marketing channel that gives farmers and national date producers the opportunity to easily complete the wholesale and purchase of dates, explaining that opening marketing channels Unconventional would enhance the competitiveness of UAE dates at the local and global levels, improve the income of farm owners, and pay attention to the production of desirable locally and globally. This contributes to transforming date cultivation into a strategic economic activity that promotes sustainable agricultural development.

Al-Mansoori pointed out that the authority attaches special importance to palm and date production, based on its historical position, and as a major tributary of the country’s food security system.

On his part, His Excellency Mubarak Hudhali Al Mansouri, Chief Corporate Affairs Officer of Agthia Group, said, “We are proud to launch eZad, which is a unique and innovative platform that brings date buyers and sellers from all over the world under one umbrella. It enables date sellers to Access to global markets, and gives buyers from all over the world a favorable opportunity to purchase the best products.

He added that this season, the actual auctions initiative was launched on the ground in four locations in the Al Foah receiving centers, which enable farmers to offer their dates for sale locally and internationally through the eZad platform.

Regarding the registration mechanism on the “ezad” platform, Al-Mansoori confirmed that it is possible to register electronically on the platform from all over the world by filling out an electronic form, and uploading the required documents, noting that date products through “ezad” are sold through electronic auctions, which last for 6 hours. Between twelve noon and six pm Emirates time, during which those interested have an easy opportunity to buy dates through this platform.

Buyers must add funds to their e-wallets before bidding begins. Then the sellers begin to set the minimum opening price for the auction, and the highest bidder wins the auction, which receives a discount of an amount equal to 20% of the bid value, with the remainder of the transaction value paid within 5 days.

Buyers can choose value-added services, which include besides purchasing dates, sterilization, washing, packaging and delivery of dates, and the support team provides the preparation of documents required for export, such as laboratory test certificates, customs clearance and shipping. For inquiries, you can call: +971 600587232

company data

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About Agthia Group:

The Abu Dhabi-based Agthia Group is; One of the leading companies in the field of food and beverage production. The group, which was established in 2004 in the Abu Dhabi Stock Exchange under the name “Agthia”, is a subsidiary of “Agthia Holding” (ADQ), one of the largest holding companies in the region, which owns a wide portfolio of major companies operating in key sectors within Abu Dhabi’s diversified economy.

Agthia has assets in the United Arab Emirates, Saudi Arabia, Kuwait, Oman, Egypt, Turkey and Jordan. The group operates a global portfolio of integrated companies, which provide a diversified range of innovative food and beverages of high quality, and the group supplies its products to consumers in the United Arab Emirates, the Gulf Cooperation Council, Turkey and the Middle East region. The Group employs more than 9,300 people who are responsible for the manufacture, distribution and marketing of a diverse range of products in the following sectors: Consumer Business (Al Ain Water, Al Bayan, Alpine Natural Spring Water, Ice Crystal, Foss, Al Ain Tomato Paste and Al Ain Commercial Products); Snacks (Al Foah Dates, Yoplait, Al Faisal Bakery & Sweets, and BMB); Meat and chilled and frozen products (Al-Nabil Food Industries, Atyab, and frozen vegetables from Al Ain); Agribusiness (Grand Mills, Agrivita).

For more information, please visit our website: or contact us by email: [email protected]

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Iman Salem


The article is in Arabic

Tags: Agthia Group launches innovative eZad .ae platform trade dates world

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