The opening ceremony saw the unveiling of the new showroom and full service center as well as the launch of the world’s first Alfa Romeo Racing Academy.
The opening ceremony was attended by Mr. Shehab Gargash, Managing Director and CEO of Gargash Group, Mr. Jean-Philippe Imparto, CEO of Alfa Romeo, Mr. Saif Al Nuaimi, CEO of Abu Dhabi Motorsports Management Company, in addition to a group of car enthusiasts and senior officials.
Alfa Romeo Formula 1 drivers Valtteri Bottas and Joe Guanio participated in the opening ceremony. The opening of the showroom symbolizes a new chapter in the history of Alfa Romeo and demonstrates the Italian brand’s continuous transformation and radical change based on its unique history in the automotive world.
During the opening ceremony, guests were treated to a special Italian experience sponsored by Gargash Team, and guests were given a glimpse into the rich heritage of Alfa Romeo and the first Alfa Romeo Racing Academy in the world.
In this context, Shehab Gargash stated: “As the official partner of Alfa Romeo in the UAE, we have worked hard to enhance the brand’s presence in the region. Today we are proud to announce our desire to continue growing our partnership with Alfa Romeo by offering a showroom and service center Equipped in Abu Dhabi
He added: “At Gargash Group, we strive to create new showrooms that can provide our customers with a vibrant and excellent experience, and with this new showroom, we are keen to maintain the trust of our customers in addition to meeting the demands of customers looking for a premium customer experience and high-quality cars.”
For his part, Jean-Philippe Imbarto said: “Customers are at the center of the Alfa Romeo world. We are here today in partnership with Gargash Group to celebrate the beginning of a new chapter in the success story of Alfa Romeo in this key market. The new showroom is strategically located in the heart of Yas Island. We look forward to To continue our fruitful partnership while strengthening the presence of this iconic brand around the world.”
Frano Susanjara, Managing Director, Stellantis Group Middle East, said: “Our new endeavor in Abu Dhabi demonstrates Stellantis’ unwavering commitment to the Alfa Romeo brand in the UAE and the wider region. Our success to date has been built on our long-standing partnership with the Gargash Group, which I have no doubt in. It will continue to grow stronger in the coming years.”
Saif Al Nuaimi said: “There is no better place to celebrate Alfa Romeo’s rich racing and motoring heritage than in the surroundings of the Yas Marina Circuit – the meeting place of champions. As we look forward to the end of the season in the 2022 Formula 1 calendar, we are delighted to welcome this innovative brand.” and its proud motorsports history on Yas Island.
Abu Dhabi showroom
The new Alfa Romeo showroom, spread over an area of 3,000 square feet, will present the full range of Alfa Romeo cars, including: Giulia, Stelvio and Quadrifoglio.
Visitors can discover more about Alfa Romeo’s rich history and customers can also book test drives and purchase accessories for the brand under one roof.
The first Alfa Romeo Racing Academy in the world
Gargash Group, in partnership with Abu Dhabi Motorsports Management Company, announced the opening of the first Alfa Romeo racing academy in Abu Dhabi. Designed to give racing fans a platform to nurture their interests and be a part of the racing world, the center will offer guests the chance to experience the Alfa Romeo Quadrifoglio on the racetrack as well as the chance to obtain a private racing license.
The Quadrifoglio features a 510hp 2.9-litre V6 biturbo engine that is designed to handle the twists and turns of the Formula 1 track with unparalleled smoothness.
About Gargash Group:
The Gargash Group started its commercial activity in 1918, and over the past century the group has developed as a leading commercial enterprise with diversified projects in many fields such as cars, real estate and investments. Gargash Group has succeeded in introducing the world’s leading automotive brands to the UAE such as Mercedes Benz, Alfa Romeo, GAC Motor, and Sixt Rent A Car. In addition to opening industrial lines for lubricating oils, construction equipment and energy systems. The investment division of the group has been providing financial services since 1998, while the developed real estate division provides its clients with assistance in the management of residential, commercial and industrial real estate.
About Abu Dhabi Motorsports Management Company:
The Abu Dhabi Motorsports Management Company operates the Yas Marina Circuit, and the circuit is an active and vibrant part of Abu Dhabi. It is the home of the annual Formula 1 Etihad Airways Grand Prix and one of the most advanced circuits in the world. The Yas Marina Circuit is a hub of motorsports excellence and a symbol of the growth of sporting culture and healthy living in the UAE. Through the continuous support of the famous professional motorsport, which is embodied in a world of exciting activities, inspiring and unforgettable events, in addition to a range of community sporting activities.
Abu Dhabi Motorsports Management Company, which is headquartered at the Yas Marina Circuit on Yas Island, provides unique experiences that rise to the world, whether at the Yas Marina Circuit or in a variety of other locations. While the Formula 1 Etihad Airways Abu Dhabi Grand Prix is the most important event in the Abu Dhabi Motorsports Management Company’s portfolio of events, it plans to hold and organize more than 400 events annually ranging from motorsports to health and fitness activities, in addition to major business conferences. Abu Dhabi Motorsports Management Company is focusing its efforts on establishing Yas Island as a global tourist destination and a key pillar that supports the endeavors to achieve the vision of Abu Dhabi and the United Arab Emirates.