Ofer Mall is being renewed: they have completed the first expansion phase

Ofer Ramat Aviv Mall (photo by Ial Keren)

Ofer Ramat Aviv Mall, part of the Ofer Malls group owned by Melisron, known for its unique and luxurious entertainment experience, has recently completed the first phase of the improvement process, in the framework of which work was carried out to upgrade the mall’s visibility, with a total investment of approximately NIS 40 million. Among the works performed – replacement of flooring, ceiling, railings and systems.

Also, changes were made to the mix of stores and four new stores of international brands were opened – Zara, Mango, Lulu Lemon and Aloe Yoga. The total investment in opening the new stores is estimated at tens of millions of shekels.

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The flagship store of the Zara brand – The Zara brand store was renovated for about six months, by leading professionals who also included a special construction team that came straight from Spain and was a member of the Israeli construction team. The teams redesigned the “Zara” brand store to international and extremely high standards.

The area of ​​the store has doubled and it now stands at about 3,000 square meters (including warehouse space) on two floors, where on the lower floor you can find the women’s and children’s department, which covers an area of ​​about 1,700 square meters, and on the upper floor there is a large men’s department in the area of about 600 square meters. The two floors will be connected by a magnificent staircase and internal elevators.

A collection of over 100,000 items was ordered for the renovated store, some of which are unique items that only reach about 50 stores that are considered premium stores of the chain in the world.

The store will contain dozens of dressing rooms equipped with advanced technology that allows identification of the products that are taken to the rooms as well as the possibility to order into the measuring room, a different size.
Also, for the first time in Israel, Zara online orderers will be able to receive the items they ordered by using a designated position located in the store, by entering a code and receiving the items by an automatic system and without human contact.

The international brand Mango – the Mango store in the Ramat Aviv mall which has changed location, undergone renovation and renewal, the store covers an area of ​​about 250 square meters on the first floor and contains premium items from the global chain imported exclusively to the branch in the Ofer Ramat Aviv mall.

The first store in Israel of the Canadian sportswear brand Lulu Lemon – Lulu Lemon launched this week their first store in Israel at the Ofer Mall in Ramat Aviv. The store is spread over an area of ​​about 550 meters on the second floor of the mall, which also includes a gallery with a training studio as is customary in the world’s leading Lulu Lemon stores, which allows mall visitors to enjoy a full experience that combines recreation and sports.

The Alo Yoga brand – the second store in Israel of the Alo Yoga brand was recently opened in Ofer Ramat Aviv Mall. The store covers an area of ​​about 215 square meters, is in line with the brand’s stores in the world and gives the Israeli audience the full spiritual experience that characterizes the alo yoga brand.

In addition to the opening of the new stores, the mall is in the stages of expansion and construction of a third floor to which the fast food complex will be moved and in its place new and unique stores and brands will be added on the second floor of the mall. Construction work on the third floor is underway, and is expected to be completed in the second half of 2024. The total cost of Melisron for upgrading the visibility of the mall, adding the third floor and opening the new stores amounts to approximately NIS 120 million.

With the completion of the upgrade, the NOI of the Ramat Aviv Mall is expected to increase by approximately NIS 11 million.

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