The passion for excellence and leadership that distinguished the thought and approach of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, since his early assumption of the mandate of the Covenant in the Emirate of Dubai, is the broad title of the achievements with which Dubai achieved its global status, as His Highness wanted This city, located on the shores of the Arabian Gulf, has the potential to serve as a model for rapidly developing global cities, which was thanks to the vision and follow-up of His Highness and his keenness to launch mega projects that exceeded the ceiling of expectations at the time of their launch, to the extent that prompted some to question their feasibility and value, unaware of what will happen to them. These projects are of great international standing, and among these projects is Emirates Airlines, which is today one of the largest and most important airlines in the world.
The Emirates Group, which includes Emirates Airlines and Dnata, announced its record results for the fiscal year 2022-2023, to provide new evidence to the world that the solid foundation on which the building of Dubai’s modern renaissance was based is the guarantee that guarantees it overcoming all difficulties and obstacles and enabling it to To jump over challenges, no matter how great they are. And here is Emirates Airlines dazzling the world with record results, despite the impacts of the Corona pandemic crisis on the aviation industry in the world, of which the aviation sector was one of the sectors most affected by it.
The group achieved new record profits, and both Emirates Airlines and Dnata recorded significant increases in revenue, with the expansion of air transportation and travel operations after the removal of almost all pandemic-related restrictions in various parts of the world. The profits of the Emirates Group amounted to 10.9 billion dirhams (3.0 billion US dollars), while the group revenues amounted to 119.8 billion dirhams (32.6 billion dollars), an increase of 81% over the results of the previous year. The group’s cash balances amounted to 42.5 billion dirhams (11.6 billion dollars), the highest ever, with a growth of 65% over the previous year.
With Dubai entering at the beginning of this year in a new development phase, its features were defined by an ambitious plan included in the “Dubai Economic Agenda D33” with its objectives seeking to double the size of Dubai’s economy and make it one of the three largest economic cities in the world and one of the three most important global destinations for visitors in the fields of specialized tourism and business by 2033. Emirates Airlines will make a tangible contribution to achieving these ambitious goals, with its clear strategy and flexibility in dealing with global changes that enabled it to maintain its position among the major airlines in the world.
His Highness Sheikh Ahmed bin Saeed Al Maktoum, President of the Dubai Civil Aviation Authority, Supreme President and CEO of Emirates Airlines and the group, affirms that the inspiring leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum has made Dubai institutions, whether from the private or government sector, in a permanent race in the field of Excellence, does not recognize the word “impossible”, but rather erased it from its vocabulary, so that victory, victory and success are the most present words in the Dubai dictionary, and the guide for everyone who lives on its land towards a promising and promising future that strives to be an influential partner in making it.
And His Highness Sheikh Ahmed bin Saeed recalls the early days of the launch of Emirates Airlines, referring to what His Highness Sheikh Mohammed bin Rashid Al Maktoum, the owner of the idea of establishing it, mentioned in his book “My Story”, in which he singled out a chapter entitled “An airline in Dubai” about the approach that Sheikh Mohammed established. Bin Rashid for Emirates Airlines from its first day, even before its first flight took off, an approach based on fair competition away from any advantages that protect the fledgling company from global competitors.
Emirates Airlines has come a long way in flying in the space of excellence, since His Highness Sheikh Mohammed bin Rashid Al Maktoum, who was then Minister of Defense in the United Arab Emirates in 1984, ordered the establishment of an airline for Dubai, where the plan was prepared and the precious name was chosen. Emirates” to decorate the importance of promising airlines before the end of that year, to take off its first flights on October 25, 1985 with two chartered Boeing 737 and Airbus 300 B4 aircraft, without any government support or protection based on the principle of open skies, to own in 1987, the first plane owned by the company and it was Airbus A310-304, to grow its destinations within five years to 14 destinations.
Emirates Airlines.. the lifeline for the global aircraft industry
The purchase orders from Emirates Airlines, which were huge deals in this field, were a lifeline that saved the aircraft industry in the world in several situations in which the industry was exposed to major challenges that were about to hit it. In 1992, Emirates Airlines requested the purchase of 7 Boeing aircraft. 777 with 7 options to restore confidence in an industry that was badly damaged by the first Gulf War.
And at the beginning of 2018, Emirates Airlines announced a huge deal with the global “Airbus” company, worth $ 16 billion, to purchase 36 giant “Airbus A380” aircraft, including 20 confirmed order aircraft, and 16 “option rights” aircraft. The global media described this deal at the time as “saving” the giant Airbus aircraft, while Emirates Airlines is today the largest operator of the Airbus “A380” in the world, as the carrier currently operates 85 aircraft of this model within its fleet, while the number is expected to rise to 95. Aircraft by the end of the current fiscal year next March.
In 2005, Emirates Airlines made history by ordering 42 Boeing 777 aircraft in a deal worth $9.7 billion, the largest ever Boeing 777 order at that time, and today Emirates is the largest operator in the world for this type of Boeing aircraft.
Emirates Airlines and Dubai Airports also had a great impact on restoring the global travel movement in the wake of the Covid-19 pandemic, as Dubai took the lead in opening its airspace to international air traffic on the seventh of July of the year 2020, thanks to its very rapid movement and the integrated business strategy that came together. The efforts of the Dubai government, the private sector and society in general, in applying comprehensive and strict precautionary measures, contributed to the rapid limitation of the effects of the global crisis.
The highest value
And Emirates Airlines continued to soar in the horizons of excellence, which continued to raise the ceiling of competition in it with quality services, which qualified it in 2014 to obtain the title of “the most valuable brand among airlines” in the world, and it ranked first in the Brand Finance report for the most valuable brands in the East. Al-Awsat, with an estimated value of $ 3.7 billion, and soon won the title of the best airline in the world in 2016. And in the year 2020, Emirates Airlines was ranked, and continues to be, as the largest international carrier in the world. It recently won the Best Inflight Entertainment System award for the 17th year in a row at the Skytrax World Airline Awards.
Changing the rules of the game
Emirates Airlines has always been the difficult figure in the equation of excellence in the field of travel, as it was keen to provide quality services that contributed to the development of new standards for the quality of air travel, and in 2017 it launched the first private and fully enclosed suites for the first class in the world, on board its aircraft from The Boeing 777 model, which changed the rules of competitiveness in the world of civil aviation, as the company provided its customers with an unprecedented amount of luxury and privacy during flights.
And in May 2022, Emirates Airlines unveiled its all-new “premium economy” class product, becoming the first carrier in the region to provide its customers with this cabin on selected A380 aircraft to give passengers this class more space and provide them with a luxurious dining experience. In the elegant design of the cabin.