Billionaire Elon Musk has appointed former NBC Universal advertising chief Linda Iaccarino as CEO of Twitter as the company seeks to offset falling ad revenue.
Iaccarino takes over the platform, which is facing challenges and heavy debt, after spending several years modernizing the advertising business at NBC Universal, which is owned by Comcast Corp.
Musk said in a tweet today, Friday, “I am pleased to appoint Linda Iaccarino as the new CEO of Twitter.”
He added that it will focus mainly on operations activity, while Hu will focus on product design and modern technology.
Who is Linda Iaccarino?
Linda graduated from Pennsylvania State University, majoring in Arts and Communications, in 1985.
According to Business Insider’s list, Iaccarino was ranked among the top 10 people leading a transformation in the advertising industry, and she was named among the 10 most powerful women in television, according to the American adweek advertising publication.
According to The Wall Street Journal, Iaccarino has held the position of Director of Advertising and Global Partnerships at NBC for 12 years, and it is noteworthy that she has a hand in accessing the most accurate ways to measure the effectiveness of advertisements.
She also played a role in launching the lucrative streaming service Peacock, and Iaccarino is reported to have generated nearly $100 billion in ad revenue since taking over at NBC.
In 2018, former US President Donald Trump appointed Iaccarino to head the advertising division of the President’s Council on Sports, Fitness and Nutrition, for a two-year term.
Yacarino also partnered with the White House under the term of current President Joe Biden, in 2021, to launch a coronavirus vaccine campaign, in which Pope Francis participated.
And last month, in Miami, Iaccarino and Musk appeared together at a panel titled “Twitter 2.0: From Conversations to Partnerships” about Twitter’s role in culture and its future for marketers.
