Broadcasting and culture

Radio is a tangible art that takes shape in the imaginary and seeps into the conscience and works on education, sophistication and good taste, because of its imaginative characteristics that reveal the repositories of sense and intuition according to its emotional leakage and the abundance of its use in any place and in any circumstance and in any place..

Radio was not born as a means of direct broadcasting, but rather we knew it before televised and digital arts and much more, and despite the momentum of the channels and the multiplicity of satellite channels, we still find its fans and followers, but rather we find that it is more aware, deeper culture, more focused, and faster vitality and interaction Sentimental because of the important and distinctive element it contains, which is the excitement of imagination, narration, narration, and many of the reception mechanisms that the televised image confiscates, even though we are in an era called the era of the image!

Soheir Jad says in this regard: If radio art has tended to the educated elite when it devoted complete broadcasts based on high culture, then radio art directed to the broad masses when it allocates cultural programs that it addresses to the masses, as well as through these programs it seeks to bring people together. Two cultures, scientific and literary, as a result of what was observed of the writers’ ignorance of science and the scholars’ ignorance of literature!

Hence, the radio is always a bearer of faces, as in televised programmes, except that the radio is heavier, more intense, and closer to conscience, while the element of imagination and the power of narration, which are the shortest paths to emotion and conscience, are used in it.

And what Suhair Jad mentioned about knowledge and ignorance fluctuating between two cultures when receiving, influenced by the opinion of Sir Charles Snow in his book “The Two Cultures and the Scientific Revolution,” as if he was discussing those differences between those who grew up in a literary upbringing and those who spent most of their time in the laboratory rooms, so he says: “Despite the factors of homogeneity and similarity between them They stopped communicating with each other, and that the mental, moral and psychological rift has reached a degree of breadth, because of which all the common factors between them have collapsed.” However, every rule has an exception, as we find physicists, engineers and doctors who have been displaced from the dry scientific arenas to the charm and attractiveness of culture, for example Dr. Mustafa Mahmoud or Youssef Idris – may God have mercy on them -, or Dr. Shaher Al-Nahari, Issam Khoqir, Abdullah Manna, Rajaa Al-Sanea and many others, which confirms that the inner voice of man’s extensive innateness made him harmonize with the narrative mechanisms that Sir Herbert Reid – an English philosopher and historian – called emotional slippage and leakage. Emotional, and here lies the radio magic if it is used and practiced professionally in broadcasting, as its first inception on which the giants of art and literature were raised.

Here we are talking about the arts of reception, whether visual or audible, on the level of Arab culture, as they are arts that cross borders with one language, one identity, customs, traditions, hopes and aspirations, and we do not single out a specific country in this regard, but rather we discuss this art and its reception orbits and its impact on the Arab mentality, especially broadcast art. Which still has its fans and listeners, as it seems that it has crawled on it and has been affected by what has afflicted televised, or even digital, art, as channels and satellite channels have moved largely to what is called mass culture, if culture is divided into what is called high culture and mass culture – including He means that high or refined culture is “praised by de Tocqueville and Dehamel as the untiring work of great talent and genius, which endeavors to attain to the highest degree or to the highest degree for the sake of art. This work is made by the educated elite, or made under the direction of This is the elite, and they are the summit among men in the fields of education, aesthetics and education.

As for mass culture, which has become the rotating machine in all the arts, including television, if we look closely at its inputs and outputs, we will find that it “refers to cultural goods that are produced only for the mass market, and they are identical and similar goods, because they tend to satisfy the tastes of a non-diverse audience. According to For the French philosopher Alexis Tocqueville, this mass culture attracts, but is not entirely authentic, because it aims for mass consumption, not for perfection.

Radio is a tangible art that takes shape in the imaginary and seeps into the conscience and works on education, sophistication and fine taste, because of its imaginative characteristics that reveal the repositories of sense and intuition according to its emotional leakage and the abundance of its intake in any place and in any circumstance and in any place, so listening to the word From the radio does not require knowledge of the basics of reading and writing for illiterate individuals, just as the listener interacts with the voice of the speaker or broadcaster thanks to the meanings, responses and feelings that the voice tries to convey to the listener, and therefore media experts emphasize these advantages, being More suggestive, and more conducive to the stability of ideas or feelings that the announcer is trying to convey to the listener.

That is why the first reliance now – and in light of this mass media escapism subject to commodification and the market mechanism – is on radio art in the culture industry and the awareness industry, as it reaches multiple cultures in different societies and their differences with its media, promotional and educational programmes, and it is also a connected art, as the world is now one unit on the field of competition media and its function.

Quoted from “Riyadh”