7 highlights from Gucci Cruise 2024: Italian and Korean heritage meet

an offer Gucci cruise 2024He dazzled not only those present in Seoul, but also everyone who followed his course through videos and photos. We have not yet surpassed the aesthetic of the historic palace that hosted the Gucci show, but the designs exceeded expectations, mixing the traditions and heritage of the house and the host country alike with casual and even sporty cuts and pieces.

in view Gucci Cruise 2024 In Seoul, the label’s design team created an unforgettable glamorous spectacle that celebrated international fashion with an all-star cast such as Kai, Sora Choi, AndKaren Elson. The house presented its new collection at Gyeongbokgung Palace in Seoul, where culture and ancient heritage from Italy and South Korea came together in one event.

Here are 7 things you should know about Gucci’s stunning collection show cruise 2024 in Seoul.

Gucci cruise 2024 show in Seoul

Gyeongbokgung Palace embraced a group Gucci cruise 2024

Gyeongbokgung Palace was built in the 14th century

I became Gucci First-ever brand to hold a fashion show inside Gyeongbokgung Palace Gyeongbokgung. Originally built in the 14th century, this vast place is like the “Far Eastern Palace of Versailles” and was home to the kings of the Joseon Dynasty. Recently, the buildings have been rebuilt and restored, but the arena that Gucci chose to present a collection Cruise 2024 It looks the same as six centuries ago. The perfect blend of historical setting, enchanting designs and a striking presence made the Gucci show a royal festival: a clash of eras and cultures through Gucci’s worldview, and a majestic tribute to the international influence of contemporary South Korean style, music and art.

Why did you choose Seoul?

Gucci celebrates the 25th anniversary of opening its first boutique in South Korea
Gucci celebrates the 25th anniversary of opening its first boutique in South Korea

Gucci House chose to present a collection Cruise 2024 In Seoul, coinciding with the 25th anniversary of the opening of the first boutique of the house in South Korea, in 1998. Therefore, the house chose to reflect the dynamic heritage that characterizes this capital, and to combine the most important elements of the iconic house with the style that dominates the capital, Seoul.

The group was based on the city’s culture

The house presented international, multicultural views
The house presented international, multicultural views

Earlier this year, it was announced that the Italian designer had been appointed Sabato de Sarno – Coming from Valentino Valentino — as the new creative director of GucciHis first collection will be presented in September. Like his last ready-to-wear collections for women and men, he designed the collection Cruise 2024 The Italian House team. The design team drew on the eyes of the global fashion community in the digital age, and asked the question: What binds the contemporary city wardrobe together across continents and cultures? Inspired by Seoul’s street style, they presented a multicultural and multi-genre worldview, culminating in an eye-catching and sexy aesthetic that transcended geography.

A fashion show that transcends time

From the Cruise 2024 collection show
From the Cruise 2024 collection show

Huge lights illuminated Gyeongbokgung Palace and its courtyard. Every tile in the panoramic palace courtyard was lit up with tiny lights as models strolled through the purple hallways—hand-painted pagoda ceilings in green, blue, and red hovering above their heads—carrying skateboards as if they were ceremonial shields. All to the tune of South Korean composer Jung Jae-il Jung Jae-ilwho is behind the soundtracks for a number of movies and series such as Squid Game, Okja AndParasiteShining examples of the current global reach of South Korean films, which have made international audiences well-versed in the country’s idiosyncrasies

Detachable sleeves, expanding designs and skateboards

Detachable sleeves, expanding designs and skateboards are all part of the show
Detachable sleeves, expanding designs and skateboards are all part of the show

Among the most prominent features of this group are the detachable sleeves, the zippers of the pants that contribute to the expansion of their shape, the cycling jackets Biker Jacket that turn into coats. They are all things that are prevalent in South Korea, in addition to that all the elements are inspired by the water sports that print the city, whether the bags or shoes and even the snow or water ski boards that the models carried and walked on the catwalk.

Artworks and re-creations of iconic pieces for the House

The house collaborated with South Korean artist Ram Han
The house collaborated with South Korean artist Ram Han

The images of pudding and glitter adorning hoodies and dresses were part of a collaboration with South Korean artist Ram Han. The influence of her artwork came alongside accessories that were exaggerated in form and decor, such as handbags Horsebit Perverted in shape and decorated with jewels. And, of course, back to suitcases scuba bags Introduced by Tom Ford in the 90’s. The heightened sense of form and color reached its climax in the enlarged designs on GucciWeb – The green and red ribbon that symbolizes the house – decorate the accessories and the whole look.

Watersports culture overlapped with formal wear

The house combined diving suits with contrasting outfits
The house combined diving suits with contrasting outfits

With Tom Ford’s sensual touch of the ’90s, to the language of color associated with Alessandro Michele, the House of Gucci has explored through Cruise 2024 A collection of crossbreeds in both apparel and design. Inspired by the watersports culture of Seoul where kitesurfing is frequented on the mighty Han River, studio Gucci created a design that combined wetsuits with contrasting garments such as Parisian bourgeois bouclé suits, heritage tailoring and sculptural eveningwear. It was an exercise in transformation that generated looks evocative of clubs and youth-led subcultures, but elevated by the architectural lines of ceremonial costumes, buoyed by the stunning surroundings of Gyeongbokgung Palace.