Friday 12 May 2023 / 16:00
American billionaire Elon Musk has chosen American Linda Iaccarino, director of advertising at NBC Universal, as the new CEO of the Twitter platform, as she is expected to take over the job within approximately 6 weeks.
And the American newspaper “The Washington Post” stated that Musk and Yaccarino are in advanced talks regarding the new position, as the Tesla owner did not officially reveal the appointment, but only tweeted in which he announced that his role would move to the position of Executive Chairman and Technology Officer, overseeing products, programs and computers. .
According to the newspaper, Yacarino is expected to make a positive change on the platform and calm anxious investors, after many of them left Twitter, after Musk took over, as Twitter laid off nearly three-quarters of its employees, and users complained about the new changes that occurred on the platform.
And after Tesla shares jumped 2.4% after Musk’s announcement, in conjunction with one of the largest annual promotional conferences conducted by “NBC Universal” in New York within days, users turned to searches for the history of Yacarino, to predict the future of the Twitter platform.
velvet hammer
Iaccarino is chair of the board of advertising and global partnerships at NBC Universal, where she oversees 2,000 employees on an orchestrated team that has generated more than $100 billion in ad sales for the company since she joined in 2011, according to her profile on the company’s website. .
Her team has built partnerships with Apple News, BuzzFeed, Snapchat, Twitter, and more. Iaccarino oversees nearly $13 billion in annual advertising revenue and has close relationships with marketing and advertising agencies. It is known for its negotiation skills, and workers in the advertising industry describe it as a “velvet hammer”.
A spokesperson from NBC Universal said Yacrino is conducting “cascade rehearsals” for the upcoming event, where she will convince major brand owners to commit to billions of dollars in advertising purchases in coming seasons.
I worked with Trump and Biden
In 2018, Iaccarino was appointed by former US President Donald Trump to head the advertising department of the President’s Council on Sports, Fitness and Nutrition, for a period of two years, and Iaccarino also partnered with the White House under the term of current President Joe Biden, in 2021, to launch a campaign to receive the vaccine against Corona virus, in which Pope Francis participated.
And last month, in Miami, Iaccarino and Musk appeared together at a panel titled “Twitter 2.0: From Conversations to Partnerships” about Twitter’s role in culture and its future for marketers.
NBC Universal also recently expanded its partnership with Twitter in connection with the 2024 Paris Olympic Games, a move Iaccarino alluded to in a tweet to Musk last week.
