Riyadh – Mubasher: The Public Authority for Small and Medium Enterprises (Monshaat) launched an initiative concerned with allocating common spaces for small and medium enterprises in commercial malls.
The initiative began with the opening of the HANDPICKED store; With the aim of providing an opportunity for male and female entrepreneurs to display their products at the lowest possible costs, in order to create an environment that provides opportunities for prosperity and development for all entrepreneurs in the Kingdom, according to what was reported by the Saudi Press Agency, “SPA”, today, Thursday.
The initiative aims to enable small and micro enterprises to engage in commercial activities, facilitate their access to a wide range of beneficiaries through their presence in commercial malls, and provide an opportunity to create a network of communication between entrepreneurs to exchange experiences between them.
The initiative is characterized by activating the element of sustainability by building a sustainable future business model that contributes to reducing rental costs for male and female entrepreneurs in small and micro enterprises. The initiative included different categories of stores, including perfumes, clothes, accessories and gifts that are characterized by attractive display methods.
This initiative comes as an affirmation of the authority’s role in supporting entrepreneurs and presenting all projects and programs aimed at spreading the culture of self-employment and innovation, and stimulating all entrepreneurial initiatives. To enhance the contribution of small and medium enterprises to the GDP by 35% by 2030.
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